Web development and design is an ever-evolving field, and the integration of artificial intelligence (AI) has brought about exciting new possibilities. AI-powered tools can help automate routine tasks and improve website performance, from optimizing page load times to personalized user experiences. As AI continues to advance, it is likely that we will see even more exciting developments in web design and development. AI ethics Site engagement metrics, such as bounce rate, time on site, and pages per session, can also impact a site's ranking in search results. Sites that provide engaging, high-quality content are more likely to have better engagement metrics and rank higher.